Netflix and HBO, the unexpected allies of the super

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The boom of video on demand platforms is reducing home exits and increasing leisure time at home, which means more purchases in the supermarket and more delivery. Series marathons require refreshment. hbo..

After a few years of unstoppable growth, it is difficult to predict where the roof of platforms such as Netflix, HBO or the new operators that are emerging in the streaming television market are. What they do not stop arising are new concepts related to these platforms. hbo..

The last one was ‘binge-watching’. It is the term Anglo-Saxon to define what a Castizo would call “binge eating series.” According to Netflix, in the world there are 8.4 million ‘binge racers’, people who devour a series on the day of its premiere in one fell swoop. It is a figure that has multiplied by 20 between 2013 and 2016.

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In the premiere of the last season of Stranger Things, for example, 361,000 people watched the nine episodes on the first day that was published. It is undoubtedly an obsessive audiovisual consumption that has its neurological explanation: compulsive series consumption increases dopamine levels.

  The platforms ‘go up’ all the chapters of a series of blows and, in the opinion of Diego Redolar, professor of the Health Science Studies of the UOC, “this immediate availability helps our nervous system of reinforcement, which tolerates badly delay, activate and the person can ‘hook’ with greater difficulty.

But what does this compulsive consumption of series have to do with shopping in the supermarket? It is enough to analyze the elements of those around us when viewing these platforms: TV, a sofa and a mobile phone. The rest is to pull logic …hbo.

The economic situation – many still recovering from the crisis and who knows if opening the doors to a new one – has meant that year after year the exits to the restaurant are reduced.

  If to this factor we add the irruption of platforms like Netflix and HBO, they are elements that have condemned slowly to eat out of house in benefit of the delivery or the preparation of food in the home.

The supermarkets are more than prepared to offer us those dinners at a good price that allow us to survive the weekend: heat in the microwave and ready to be served in front of the television.

For a long time, with a smarthpone in hand and watching our favorite series from the sofa, we have at our reach ask for food and even make the purchase and pay it, without moving and without an added cost that we do have when leaving home -transport , restoration, etc.-.

There are also many consumers who take advantage of work to make that ‘minicompra’ in the super that is enough for them to spend the night watching their favorite series.

The supermarkets are more than prepared to offer us those dinners at a good price that allow us to survive the weekend: heat in the microwave and ready to be served in front of the television.

Not in vain, the great releases of streaming platforms always occur on Friday; and what better reward for the consumer than to leave work, buy dinner and enjoy it at home watching your favorite series. In this globalized world everything is connected. Netflix and your super closest would not be less.

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